Note: I subsequently emailed Breyer's and they mailed me a coupon for a replacement carton. However, the packaging has still shrunken to ridiculous proportions!
Yesterday, I ventured over to Harris Teeter for Triple Coupons. While I was there, I picked up a container of Breyer's ice cream. It's on sale, buy one get one this week, and I had a .75 coupon that would triple, making it just .49 for a container.
Of course you know that Breyer's was the first company (that I know of) to cut their 1/2 gallon to 1.75 quarts. Then recently, they cut the containers to 1.5 qts. That means that the new packaging is much smaller than the old...
But imagine my surprise when I opened up the carton and saw this...
There is at least 1/2" of head space and 1/4 " of clearance all the way around the ice cream!
The regular retail on this at Harris Teeter is $5.49. Yikes! How long can companies keep re-sizing their product before people just refuse to buy it? Is it any wonder all of us have opted out of paying retail?